Browser War : From Meeting Room to Drawing RoomWednesday, September 29, 2010 11:00
It seems like browser war is back after a long silence. And this time, it will be big, it will be noisy and even a person who does not have an email account will know about Chrome and Internet Explorer 9. Google placed a full page Chrome advertisement in “The Times of India”, a leading national daily. Following is the snapshot.
Internet Explorer 9 Beta launch was announced a few days ago by Microsoft to compete in the browser market. HTML5 is becoming big and getting popular as the days pass. Both Chrome and Firefox are keeping up with the pace of HTML5 where as Microsoft was reeling way behind in this development. With the launch of IE9 beta, Microsoft made an entry into HTML5 browser market to compete with Chrome & Firefox. But seems like Google is getting impatient and wants to take an edge in browser market.
This is the first time, browser adverts has spilled outside the internet and reached the mass medium. This will definitely fuel the browser war and Microsoft won’t stay behind to wait and loose it. It seems to be a new era of browser war on the technical grounds of HTML5. And this time, it is spreading into non-internet zone of mass medium of print media. soon, it might be visible on Television or you might hear an advert on Radio. The browser discussions might be moving out of technical meeting rooms to drawing rooms.